Full Job Description
Job Title: Digital Content Strategist
Location: Schenectady, New York
Company: Global Innovations Inc.
Are you a creative thinker with a passion for digital marketing? Do you have experience developing compelling content strategies that engage audiences and drive business results? If so, we invite you to explore the exciting opportunity of becoming a Digital Content Strategist at Global Innovations Inc., a market leader in providing innovative solutions across various sectors including technology, consumer goods, and digital services.
About Us
Global Innovations Inc. stands at the forefront of technological advancement, delivering top-tier products and services that reshape industries and enhance lives. With a commitment to excellence and a vision for future advancements, we drive growth through innovation. Our headquarters is based in Schenectady, NY, where we cultivate a collaborative environment that empowers our skilled workforce.
Your Role
As a Digital Content Strategist, you will play a critical role in shaping our online presence by formulating, executing, and optimizing content strategies that resonate with our target audience. You will collaborate closely with cross-functional teams to ensure a cohesive voice, brand consistency, and alignment with our business goals. This position offers a unique opportunity to leverage data-driven insights to enhance user engagement and drive measurable results.
Key Responsibilities
- Develop and implement comprehensive content strategies that align with company objectives and drive user engagement across all digital platforms.
- Create, edit, and manage high-quality, engaging content for web, social media, email marketing, and multimedia projects.
- Conduct thorough market research and audience analysis to refine our messaging and improve customer targeting.
- Collaborate with designers, developers, and other stakeholders to ensure content is visually appealing and functional.
- Monitor and analyze the performance of content strategies through metrics and analytics, adjusting approach as needed based on data insights.
- Stay updated on industry trends, best practices, and emerging technologies in digital marketing and content strategy.
- Lead brainstorming sessions and generate innovative ideas to enhance our digital presence.
- Train and mentor junior content team members, fostering a culture of collaboration and continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy or similar role within a reputable company.
- Proven track record of creating and executing successful digital content strategies that yield measurable results.
- Excellent writing, editing, and storytelling skills with a keen eye for detail.
- Proficiency in digital marketing tools and platforms (Google Analytics, SEO tools, Content Management Systems).
- Strong analytical skills and the ability to interpret data to drive decisions.
- Exceptional communication and interpersonal skills, with the ability to work effectively in a team-oriented environment.
- Knowledge of HTML, CSS, and basic graphic design principles is a plus.
What We Offer
At Global Innovations Inc., we recognize that our employees are our greatest asset. We are proud to offer an inclusive, dynamic work environment and a comprehensive benefits package that includes:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance for you and your family.
- Generous paid time off and flexible work schedules to maintain a healthy work-life balance.
- Professional development opportunities and career growth pathways.
- Retirement savings plans with company matching contributions.
- Access to wellness programs and initiatives that prioritize employee health.
Why Schenectady?
Schenectady, known for its rich history and vibrant community, is an ideal place to live and work. With beautiful green spaces, cultural attractions, and a growing tech scene, our city offers a unique blend of urban and suburban living. Experience a welcoming community with a strong sense of pride and plenty of recreational activities, dining, and entertainment options.
Join Us!
If you are a digital marketing professional looking for a challenging and rewarding career with a top revenue-generating company, we want to hear from you! Apply today to join our dedicated team at Global Innovations Inc. as a Digital Content Strategist.
Application Process
Please submit your resume, cover letter, and a portfolio showcasing your work and relevant projects. We value creativity and would love to see how you've approached digital content strategy in your previous roles.
Global Innovations Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage all qualified candidates to apply!